What's New

Conception, Development, Change

Original Logo/Flag - Animated Version(not in use)

In January I wrote an article on a new logo and look for Outhouse Studios. However, since writing that three things happened.

First, there were some conception problems with the then chosen logo. At least one person I know didn’t read the notes coming out of the house as being music - and even the structure itself was rather truncated. Nevertheless, I had thought it clear enough and more indicative of what the website is about. See the more filled in animated version

Second, I recently attended a talk on branding and one of the things which came up was how logos should be held on to and held on to as long as a company can. It takes a long time to develop the relationship between logo and product - so don’t change your logo flippantly.

My site and logo have only been around a couple years - I never really viewed my logo as much as a logo as a flag or emblem - marking the page and setting a tone. But the truth is, I like that tone better than the replacement logo. So I changed it back.

There is more to the logo story and a connection to the creative process - but will have to be continued over the next couple days in the next couple of articles.

See Also

• Full Steam Marketing - Brand Communications
  Salinas group who spoke - site shows impressive creative ideas
• Branding and Usability
  Good explanation and insight into branding
• Brand New Branding - Marketing Trends Magazine
  Branding and the Web - experts discuss the changes