June 23rd, 2007 by Dan Beck
the mark of origin - cultural as well
If I were branding cattle, what would I want my brand to look like? Logos and brands are not exactly the same thing. But in the image at right, which I have taken to using as a brand on my artwork - is that kind of literal ‘burn on the cattle‘ kind of thing.
Since I only starting using it in the last month or two, it will not appear on all my art - though I can go add it for future printings of older digital paintings.
The brand has my initials - includes a musical note and/or 1 depending on how one reads - hints at ‘1danband‘ a musical name I use and also abstractly looks like a worker carrying a hoe - a common image of mine.
I have not yet decided on the name for my brand - not sure if it will be read as dB or d1B or if it even needs a name - but I like the identification in addition to my signature - it seems fun. It is also part of the double side of having work which is original art - but is also able to be produced in large multiples - and remarkably - art prints which will always be original prints.
See Also
- joomla - Your Logo is not your brand - discussion of the difference - pointing out that a brand is more about public perception rather than a stamped image
- Is My Logo a Brand? - another article defining the differences quite clearly
- Logo Pogo - this issue has been discussed by me as well - I don’t always follow the rules - even when they are my own rules
Relevant Tags:artwork, art prints, brand, Branding, digital paintings, logos, original art, original art prints, original prints
March 31st, 2006 by admin
Change for Quick Impression and Random Linking
Gallery Chance
Original Logo found in Galleries
Once again I have mucked with the logos found at Outhouse Studios, I pulled the old faithful off the main page and replaced it with my newest colorful animated version and then added a mini-version of the original logo (above).
For fun I made that a link that when clicked on leads to one of the galleries randomly - for those who can’t or don’t want to decide where they want to go. You need to go to the site to try it.
Logos are actually fascinating - at best they can capture the essence of a business/group etc. with just an image … and achieve recognition quickly.
Usually that happens because we see it over and over again. So having had that concept placed clearly into my head recently, I decided I would leave my logo well enough alone - even though I thought it time for a change and time to do better. That was then… March 9, 10, 13
So part of the creative process is about changing one’s mind - opting to move in a direction that isn’t safe or traditional.
There is a logo game at outhouse studios that may for all I know continue, but it is all about making the
right impression quickly. It is amazing how quickly one can look at a site(sight) and move on.
See Also
Relevant Tags:beauty and aesthetics, chance, creative process, logo recognition, logos, quick impression, random links, visual appeal
January 16th, 2006 by admin
New Look On the Horizon, What’s in a Logo?
New Logo for Outhouse Studios - Go There
Former look - will stay in use - but not as descriptive
I never gave that much thought to a logo - my first image was very personal - my dog Max who had died a few months earlier - the image of out of the house being imposed on the other letters.
I like the image aesthetically - but I don’t think it conveys much of what Outhouse Studios is about.
The current logo has more of the typical logo feel - being mostly single line - in fact it started out that way until today.
It also had the animated movement of the prints and music coming out of the house; but I kind of felt it needed a little toning up - so the above.
My understanding of logos is simple - a recognizable image that uniquely represents a business - easier said than done.
If you are looking for a logo, I have three suggestions - not necessarily in order of importance. See Graphic Art and Logos and http://www.10-4design.com/ for some very creative relatives of mine who I know do good work. And third - if you find yourself enamored with my examples - send me a note - I might consider doing more logo work in the right situation.
See Also
Relevant Tags:art for business, business art, logo, logo design, logo image, logos
