June 23rd, 2007 by Dan Beck
the mark of origin - cultural as well
If I were branding cattle, what would I want my brand to look like? Logos and brands are not exactly the same thing. But in the image at right, which I have taken to using as a brand on my artwork - is that kind of literal ‘burn on the cattle‘ kind of thing.
Since I only starting using it in the last month or two, it will not appear on all my art - though I can go add it for future printings of older digital paintings.
The brand has my initials - includes a musical note and/or 1 depending on how one reads - hints at ‘1danband‘ a musical name I use and also abstractly looks like a worker carrying a hoe - a common image of mine.
I have not yet decided on the name for my brand - not sure if it will be read as dB or d1B or if it even needs a name - but I like the identification in addition to my signature - it seems fun. It is also part of the double side of having work which is original art - but is also able to be produced in large multiples - and remarkably - art prints which will always be original prints.
See Also
- joomla - Your Logo is not your brand - discussion of the difference - pointing out that a brand is more about public perception rather than a stamped image
- Is My Logo a Brand? - another article defining the differences quite clearly
- Logo Pogo - this issue has been discussed by me as well - I don’t always follow the rules - even when they are my own rules
Relevant Tags:artwork, art prints, brand, Branding, digital paintings, logos, original art, original art prints, original prints
March 9th, 2006 by admin
Conception, Development, Change
Original Logo/Flag - Animated Version(not in use)
In January I wrote an article on a new logo and look for Outhouse Studios. However, since writing that three things happened.
First, there were some conception problems with the then chosen logo. At least one person I know didn’t read the notes coming out of the house as being music - and even the structure itself was rather truncated. Nevertheless, I had thought it clear enough and more indicative of what the website is about. 
See the more filled in animated version
Second, I recently attended a talk on branding and one of the things which came up was how logos should be held on to and held on to as long as a company can. It takes a long time to develop the relationship between logo and product - so don’t change your logo flippantly.
My site and logo have only been around a couple years - I never really viewed my logo as much as a logo as a flag or emblem - marking the page and setting a tone. But the truth is, I like that tone better than the replacement logo. So I changed it back.
There is more to the logo story and a connection to the creative process - but will have to be continued over the next couple days in the next couple of articles.
See Also
Relevant Tags:aesthetic, Association, Branding, Creative Development, feeling, logo, Look, Tone
